If you're a woman and you've used dating apps such as Tinder, you'll know that dating in 2017 has gotten weird. Tinder is not for the faint-hearted. Most heterosexual women who've attempted it, have most likely experienced one of the following from a guy: - a horrific pick up line - an unrequested penis pic - a hostile response when rejected Luckily for me I've experienced all three. What a time to be alive. Tinder is now probably best known as the app if you want something quick and easy. According to a study last year, a third of men said they "casually like most profiles", treating it like a game; seeing who they match with for a quick ego boost with no intention of following it up. Whereas 93% of women said they only match with guys who they are actually attracted to and want to date. So in summary, dating apps were looking pretty bleak for women; leaving them with low confidence, feeling harassed or unfulfilled. In 2013

Just a quick one from me tonight. Every year, The Grocer releases the Top 100 socially savvy brands , and I'm pleased to say that Lucozade Energy UK was ranked high at #16, pipping big global brands such as Doritos (#17), Cadburys (#46) and Coca-Cola (#67) to the post. Ranked by brands' content engagement rates across both Facebook & Twitter. Brands that may have smaller followings are outstripping the performance of their large global competitors because they’re keeping content localised and contextual. To quote Doyle from The Social Retail agency  “They’re connecting with their fans in a true and very honest way”. We don't have a massive following on social compared to some of our global competitors, however we are big on contextual messaging and targeting; understanding our audience, creating content bespoke for them, and being relevant to them at the right time, with a relatable message.  A unsurprising learning from the list; brands are now using